Soft Matter / Magic Hour

We are an early stage venture fund pursuing environmental progress, human wellness, and cultural resonance.

Created:

Alex Minotto

Description

We are an early stage venture fund pursuing environmental progress, human wellness, and cultural resonance. The fashion industry has primarily existed to increase profit margins by marginalizing communities and people at the bottom of the supply chain. We found a way of increasing profit margin without hurting people, and we are transparent about the entire process. We believe that great brands with great ideas can truly transform consumer behavior. Our brands represent a forward thinking ethos, offering products that will inspire change. Our portfolio spans wellness, social consciousness, environment, food, and fashion.

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